In this episode, we dive deep into the world of affiliate marketing and eCommerce, discussing the importance of focusing on the right numbers and maintaining congruency throughout your campaigns. We explore the pitfalls of comparing your results to others and emphasize understanding your unique situation. We also examine the role of trust factors and media buying in your overall marketing strategy. As we continue our journey into affiliate marketing, we highlight the valuable resources available at eCommerceexpert.com and encourage listeners to reach out with questions, guest suggestions, or to be a guest themselves. Don't forget to subscribe, leave ratings and reviews, and check out the show notes at affiliateunderground.com