Leah Nurik is the co-founder and CEO of Brandi AI, the leading AI visibility and Generative Engine Optimization (GEO) platform. Nurik launched Brandi in 2025 after recognizing that generative AI was transforming discovery and creating a critical visibility gap for brands. Today, she leads the company in empowering CMOs, product marketers, digital strategists, content creators and PR leaders with data-driven insights and benchmarks that fuel demand creation, sharpen category positioning and build brand authority in AI-first channels.

A proven entrepreneur and marketing innovator, Nurik has built her career at the intersection of technology, strategy and growth. Earlier in her career, before launching Gabriel Marketing Group (GMG), she served as a go-to-market lead for Motorola’s enterprise device business, consulting with more than 300 application partners on product marketing, distribution and revenue strategy. She helped scale the company’s field mobility applications business from $25 million to $250 million in annual revenue in under five years.

In 2011, Nurik applied those lessons to found GMG, an award-winning PR and marketing agency that became a trusted partner to more than 400 high-growth technology companies. Under her leadership, GMG helped SaaS and B2B tech brands through product launches, funding milestones and successful exits—earning more than 100 national awards for creative excellence and campaign impact. Her background in SaaS product marketing and category development continues to inform her work at Brandi, where she helps marketing leaders adapt to the next evolution in the AI era.

With over 25 years of experience in B2B tech PR, SaaS marketing and strategic communications, Nurik has been recognized by PR News, DC Inno, and SmartCEO as a leader reshaping modern marketing. Her career reflects a relentless curiosity about how technology changes buyer behavior and a track record of building strategies, companies and platforms that keep marketers ahead of disruption and drive measurable results.

During this episode, we discuss:

• Who Leah is and what her background is
• What generative engine optimization (GEO) is
• Why AI visibility matters for brands
• Leah’s background in product marketing, PR, and agency work
• First steps companies should take to improve GEO
• Why traditional SEO still matters
• The relationship between PR, earned media, and AI citations
• The importance of authenticity and long-term brand credibility
• Why GEO is an ongoing, living strategy rather than a one-time effort
• The role of social media in AI visibility
• What companies need to do in 2026 to improve AI visibility

And more. Tune into this episode as we dive into all things GEO!