Why is it that so few business leaders are as skilled in linguistics as in numerics? While most executives know how to use language for imparting information or directing people, very few are good at using language to inspire others, tap into their dreams, or express their heartfelt beliefs and ideals. Pauline and Paula have a few thoughts on what differentiates the most fabulous vocabulists from their less expressive peers. It all starts with word choice! Here are our guidelines for selecting words that work and using them to tell stories that stick.