Jim welcomes Lupe from Loopie Media to share invaluable insights into effectively managing your social media strategy. Lupe discusses the importance of understanding the voice and messaging of clients to genuinely represent the brand. He also addresses the necessity of adapting strategies to keep up with changing algorithms. Tune in to discover tips for enhancing your brand presence without compromising authenticity.

Discover what type of engagement that matters most, how different that may be depending on the brand or product, AND what statistics and insights to review when evaluating your engagement. This episode is a must-listen for anyone looking to improve their social media presence while staying true to their brand's voice. Finally, hear about Lupe's passion for working as a traveling bartender and decompressant at music festivals.

RESOURCES MENTIONED

Bert & Lupe on the Road

https://www.facebook.com/austexguys

Hootsiute

https://www.hootsuite.com/

Meta Business Suite

https://business.facebook.com

Traveling Bartender Groups

https://www.facebook.com/search/top?q=traveling%20bartender%20group

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THE RV ENTREPRENEUR

https://therventrepreneur.com

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