Dive into the world of professional catering sales with industry veteran Lance VanHemel as he shares invaluable insights on building a successful B2B catering operation. From managing relationships between sales and operations teams across 42 locations to his proven strategies for identifying high-value accounts, VanHemel reveals the secrets behind his impressive track record. Learn about his lightning-fast response time approach, sophisticated objection handling techniques, and expert tips for targeting specific industries. Whether you're just starting in catering sales or looking to enhance your existing program, this comprehensive guide offers practical strategies you can implement immediately.

CateringSales #RestaurantBusiness #HospitalityIndustry

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