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In episode S01E14 of "Master Negotiators Live," host JN Reyt welcomed guests Draga Sfatsios and Lloyd Barrett, both seasoned professionals in B2B sales and negotiation. They discussed the intricacies of B2B negotiations, sharing insights from their extensive experience. Draga, with a background in aerospace, defense, pharma, and energy sectors, emphasized the importance of genuine relationships in negotiations. Lloyd, a negotiation and strategy expert, delved into the science behind negotiation, underscoring the need for preparation and understanding of negotiation dynamics.
By Jean-Nicolas ReytIn episode S01E14 of "Master Negotiators Live," host JN Reyt welcomed guests Draga Sfatsios and Lloyd Barrett, both seasoned professionals in B2B sales and negotiation. They discussed the intricacies of B2B negotiations, sharing insights from their extensive experience. Draga, with a background in aerospace, defense, pharma, and energy sectors, emphasized the importance of genuine relationships in negotiations. Lloyd, a negotiation and strategy expert, delved into the science behind negotiation, underscoring the need for preparation and understanding of negotiation dynamics.