Publish & Prosper

Mastering Book Metadata to Maximize Market Reach


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In this episode, Lauren & Matt deep dive into book metadata and how it can better position your book in the market. Maximize your discoverability and reach with tips on choosing bookstore categories and BISAC codes, tools for keyword research, and best practices for making the most of your metadata.  

Watch this episode on YouTube!


Dive Deeper

💡 Complete BISAC Subject Headings List

💡 Bublish's AI Author Toolkit

💡 Publisher Rocket 

💡 Listen to These Episodes

  • Ep #34 | Hooking New Readers With a Compelling Book Description
  • Ep #37 | How to Get Your Book Into Indie Bookstores
  • Ep #51 | Finding Your Niche, Your Ideal Reader, and Your Target Audience

💡 Read These Blog Posts

  • SEO for Writers: A Deep Dive Into Keyword Research and Analysis
  • Genres, BISAC Subject Codes, and You
  • BISAC: What It Is and Why It Matters

💡 Watch These Videos

  • What is Metadata? YouTube Short
  • What the Hell is Book Metadata? 
  • BISAC Codes and How to Choose Them


Sound Bites From This Episode

🎙️ [3:02] “Your metadata is relevant to you if you're selling direct, if you're doing distribution, if you're sticking to a single ecommerce solution, whatever it is, no matter what you're doing, your metadata is relevant to your book.”

🎙️ [15:28] “I think you should be marketing to human beings and not to algorithms.”

🎙️ [32:21] “Understanding that to prepare yourself for a future where search looks different than it does now being as concise and specific with your keywords is going to be more important than ever.”



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Publish & ProsperBy Matt Briel & Lauren Vassallo

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