Aussie marketing and comms pro Billie Stanic chats with Edwin about the key strategies that drove marketing success on major projects like the Carmichael Rail Network and Inland Rail, sharing her approach to capturing brand vision, building meaningful campaigns, and the importance of staying true to your values.

00:00 Introduction and Staying in Your Lane

00:12 Welcome to Pure Gold Marketing

00:49 Special Guest: Billie Stanic

02:13 Billie's Journey into Marketing

05:16 Passion for Construction and Rail

10:41 Marketing Strategies and Insights

21:03 The Carmichael Rail Network Project

26:39 Inland Rail Project and Future Prospects

27:57 Complexities of Carmichael and Inland Rail

28:30 The Power of Brand Recognition

30:04 The Psychology of Marketing

31:16 Authenticity and Communication in Marketing

34:20 Managing Corporate Brands

36:02 Working with Industry Associations

38:42 Promoting Events and Rebranding

42:17 Showcasing Company Capabilities

46:09 Future of Rail and Construction Marketing

52:24 Conclusion and Final Thoughts

Connect with Edwin on LinkedIn https://www.linkedin.com/company/pure-gold-films/