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Marketing is probably one of the most fluid and confusing parts of running a business.  One of the things that everybody's heard in the news lately is the subject of artificial intelligence, or AI, as we all know it as. But, what a lot of small business people don't realize is how that is affecting their marketing, and the statistics and analytics they get from marketing are probably going to be skewed because of it.  

We have a special guest today, and we're going touch on that subject and a lot more.  Don't let your business get lost in the dust...

Website mentioned in this episode: https://uplift360.com.au 

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To learn about all of the small business educational and support options available, please visit our corporate website at https://seagulltechnologies.com

To get a copy of my book, "Mastering Business Basics - The Legal, Logistical, and Tax Considerations of Starting Small Business", you will find more information at https://seagulltechnologies.com/books

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Welcome to Mastering Business Basics. Today, we have a very special guest, Sally Gimon, and she's going to teach us a few things that even in the 24 years I've been doing taxes, I had not learned. And I love learning about new things, and I love saving people money. So this is going to be, I think, a very interesting conversation if you are tired of handing over so much of your hard earned money to the federal and state governments.

There is a reason the uber-rich pay so little in taxes and you are about to find out.

Here is the special link I mentioned in the podcast that could change your future: https://thetrustisyou.com/?rf=XUtkxzRw0d9ArcOtvnpD

Support the show

To learn about all of the small business educational and support options available, please visit our corporate website at https://seagulltechnologies.com

To get a copy of my book, "Mastering Business Basics - The Legal, Logistical, and Tax Considerations of Starting Small Business", you will find more information at https://seagulltechnologies.com/books

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Welcome back to Mastering Business Basics. In the last few weeks, we've talked about how to build a solid foundation under your business. And 📍 on top of that, of course, you build the structure of your business, your employees, your services, whatever it is that you are into. But at some point, you have to do a little marketing. And marketing can become a tricky business because how do you know if it's working or not? 

Well, we have a guest today that would like to talk to you about that subject, and it's called analytics, how to determine if your marketing is working or not. Her name is 📍 Philippa Gamse, and she's clocked over twenty-five years in digital marketing strategy and analytics. She's consulted with nearly five hundred clients and worked with websites that have cumulatively generated hundreds of millions of dollars. Owners and marketing executives hire 📍 Philippa to find new insights into their web analytics that will help grow their business and cut wasteful spending because many are missing those hidden gems.

Learn what You may be missing.  You will find Philippa's book , Website Wealth, at: https://books2read.com/u/4jjAol 

Support the show

To learn about all of the small business educational and support options available, please visit our corporate website at https://seagulltechnologies.com

To get a copy of my book, "Mastering Business Basics - The Legal, Logistical, and Tax Considerations of Starting Small Business", you will find more information at https://seagulltechnologies.com/books

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Thankfully, tax season is over and I am back, and I'm going to talk today about something I've been wanting to talk about for a while, and I think is a very important subject. Because the statistics show that 70% of the people in this country are looking for a way to make extra money, and most of them are losing money instead. And that's a shame. 

 There's basically two ways that you can make extra money. You can just work and earn money and then go back and work and earn money. And the other is to create residual income that continues to pay you money long after you've quit the work.  But there are some pitfalls you need to know before you start your journey.

Support the show

To learn about all of the small business educational and support options available, please visit our corporate website at https://seagulltechnologies.com

To get a copy of my book, "Mastering Business Basics - The Legal, Logistical, and Tax Considerations of Starting Small Business", you will find more information at https://seagulltechnologies.com/books

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Let’s start off with the elephant in the room: Almost nobody likes to do paperwork. Especially the business person starting out whose sole objective is to get enough clients to pay the bills.

And yet, if you truly want to Protect the Profits that your business makes from runaway expenses or getting overly taxed - then we need to talk about bookkeeping, creating reports, and hiring people - and why they are so important to have a general understanding of.  They are  the glue that holds the whole thing together.

Support the show

To learn about all of the small business educational and support options available, please visit our corporate website at https://seagulltechnologies.com

To get a copy of my book, "Mastering Business Basics - The Legal, Logistical, and Tax Considerations of Starting Small Business", you will find more information at https://seagulltechnologies.com/books

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If you are really serious about building a business to last a lifetime, it needs to be built on a solid foundation, not the shifting sands of life.  In this episode, we continue that journey with the second pillar of your foundation: Why it is important to have a basic understanding of the tax consequences of choosing the various legal formats for your business and why to know this if you are hiring an accountant or tax professional.

Support the show

To learn about all of the small business educational and support options available, please visit our corporate website at https://seagulltechnologies.com

To get a copy of my book, "Mastering Business Basics - The Legal, Logistical, and Tax Considerations of Starting Small Business", you will find more information at https://seagulltechnologies.com/books

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If you are really serious about building a business to last a lifetime, it needs to be built on a solid foundation, not the shifting sands of life.  In this episode, we begin that journey with the first pillar of your foundation: Why it is important to have a basic understanding of the available legal formats you have to choose from and which is better for each stage of building your business.

Support the show

To learn about all of the small business educational and support options available, please visit our corporate website at https://seagulltechnologies.com

To get a copy of my book, "Mastering Business Basics - The Legal, Logistical, and Tax Considerations of Starting Small Business", you will find more information at https://seagulltechnologies.com/books

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There's three pillars that undermine every business. I don't care if you're a small Schedule C or whether you're a huge C corporation, it doesn't matter. 

All three of these things are important. It's just the scale of them that changes. And those three pillars are your legal format, your logistical organizations, and your tax considerations. You have to know these because if you change one, it changes the other two. They work together. 

That's why it's important to know all three of these because if you change something over here, you could be changing things over there and not realize it, get yourself in a lot of trouble, or lose a lot of money in the process  

We don't want that.

Support the show

To learn about all of the small business educational and support options available, please visit our corporate website at https://seagulltechnologies.com

To get a copy of my book, "Mastering Business Basics - The Legal, Logistical, and Tax Considerations of Starting Small Business", you will find more information at https://seagulltechnologies.com/books

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When it comes to considering how to get your business started, there are two problems that always seem to come up.  The first for many people is what kind of business is right for me.  The second is not taking a good look at the skills every business person needs to have in their arsenal to be successful.

In this episode, I will be going over the set of skills that all of the most successful business people have that you should also cultivate or hire someone that has them to build out the framework of your enterprise.

I will also briefly discuss how to go about finding business ideas that might work for the community that you live in.

But, most of all, it should give you a lot of food for thought.

Support the show

To learn about all of the small business educational and support options available, please visit our corporate website at https://seagulltechnologies.com

To get a copy of my book, "Mastering Business Basics - The Legal, Logistical, and Tax Considerations of Starting Small Business", you will find more information at https://seagulltechnologies.com/books

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Today, I want to discuss the necessity of examining your life experiences to help you determine how to choose the right type of business for you.  After all, building a business is a huge undertaking, so wouldn’t it make sense to do something that you enjoy?

Most of us, as we go through life, realize what we like to do and what we don’t like to do.  It is a common reaction to our journey.  It is one of the things that steers us in our quest to have a good life. But have you ever really sat down and looked at all of those feeling to see how you could use that knowledge to determine exactly what business you should be in?

Support the show

To learn about all of the small business educational and support options available, please visit our corporate website at https://seagulltechnologies.com

To get a copy of my book, "Mastering Business Basics - The Legal, Logistical, and Tax Considerations of Starting Small Business", you will find more information at https://seagulltechnologies.com/books