John Shute is the CEO of PufCreative and co-founder of Cannabis Impact Fund, as well as  Cannabis Creative Movement. He is here to share the keys to successful cannabis marketing, and explain the need for genuine community engagement, strategic budgeting, and a solid tech stack. He discusses the pitfalls of rushing through branding and the importance of a comprehensive marketing approach to outshine competitors. John stresses that without a realistic budget and proper planning, businesses risk being overshadowed by larger, more established entities. He gives a masterclass in navigating the challenges of cannabis marketing!

Chapters:

• 00:00:00 - Kickstarting Your Cannabis Marketing Journey
• 00:01:23 - Meet John Shute: Cannabis Marketing Guru from Puff Creative
• 00:04:12 - Mastering Budgeting: Unlocking Financial Success in Cannabis
• 00:06:00 - Competing with Established Brands
• 00:08:00 - Avoiding the Pitfalls of Rented Traffic
• 00:11:36 - Crafting a Standout Brand and Website in the Cannabis Space
• 00:16:06 - Tech Stack Essentials: Tools Every Cannabis Business Needs
• 00:20:23 - Proven Post-Launch Marketing Strategies for Cannabis Brands
• 00:26:42 - Community Engagement: Building Trust and Loyalty
• 00:32:21 - Wrapping Up: Key Insights and Actionable Takeaways

Links and Resources:

• John Shute on LinkedIn
• PufCreativ Website
• Cannabis Impact Fund
• Cannabis Creative Movement
• Flourish Software
• Brian Weber on LinkedIn

Thanks so much for joining us this week. Want to subscribe to How to Flourish in Cannabis? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!