In this insightful episode of "The TDMA Download Podcast," host Carrie Morgan welcomes Pamela Wilson, author of "Master Content Marketing" and "Master Content Strategy," and an early staff member of the iconic early adopter for establishing content marketing best practices, Copyblogger. Pamela shares her deep expertise in content marketing and how it drives awareness, sales, and retention. As the marketing world grapples with the rise of artificial intelligence, Pamela offers a fresh perspective there, too.

Listen to Carrie and Pamela discuss content strategy and tactics that make a real difference in the ROI of this budget spend.