In this episode of The Coaching Table, we break down the fundamentals of content strategy for coaches. Too many coaches focus their content on themselves instead of solving the real, everyday challenges their potential clients face. We share how to build a content plan centered on the ten most common daily problems your audience experiences. By offering actionable solutions for free, you establish trust, create reliance, and show prospects the kind of value you can deliver as their coach.

This shift—from self-focused content to client-focused solutions—helps you build stronger relationships and position yourself as the go-to authority. If you want to upgrade your content approach and start creating posts that actually resonate, this episode gives you a practical blueprint to follow. What You’ll Learn in This Episode

• The biggest mistake coaches make with content.
• How to shift from self-promotion to problem-solving.
• Why focusing on the top 10 daily client challenges creates authority.
• The value of giving away actionable advice for free.
• How problem-solving content builds trust and long-term clients.

“Clients don’t care about your story until you’ve helped solve theirs.” 

Episode Chapters 

• 00:00 Introduction to Content Strategy for Coaches
• 01:09 The Biggest Mistake Coaches Make
• 02:25 Shifting Focus: From Self to Solution
• 03:45 Creating Practical Content: The 10 Daily Problems
• 05:23 Addressing Concerns: High-End Coaching and Free Advice
• 07:00 Building Trust Through Free Solutions
• 09:19 Conclusion and Action Steps

Get Started with Noomii Ready to grow your coaching practice? Get your free coaching listing at Noomii.com.

Get Started with Noomii
Ready to grow your coaching practice? Get your free coaching listing at Noomii.com