Join us for an inspiring conversation with Heidi Henneman, co-founder of groaº, a creative and operational leader in the beauty industry, as she shares her journey from small-town beginnings to leading creative services for top brands. Discover her insights on brand loyalty, influencer marketing, and building community in the digital age.

Chapters

00:00 Heidi's Early Influences and Career Beginnings

04:20 Transition to Creative Services in the Beauty Industry

07:07 Establishing Creative Operations at Estee Lauder

10:03 Growth and Development in Creative Roles

12:35 Managing Expectations and Deadlines in Creative Projects

15:18 Influencer Marketing and Its Evolution

17:28 The Evolution of Influencer Marketing

21:21 Building Brand Loyalty Through Community

25:36 The Rise of Content Creators as Brands

28:46 Introducing Retention First Growth

33:23 Purpose-Driven Initiatives and Nonprofit Work

37:11 Finding Your Path and Building Confidence

About the Guest

https://www.linkedin.com/in/heidi-henneman-8055a4/

#InfluencerMarketing #CreatorEconomy #BrandExperience #ContentMarketing #DigitalMarketing #UnboxingExperience #MarketingStrategy #BrandBuilding #ConsumerEngagement #ModernMarketing