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Mastering Crisis Communications for Nonprofits
What unique challenges do nonprofits face in crisis communications? Here's the take from marketing strategist Dorie Clark, in this excerpt from her recent talk at Emerson College. Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.
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By Dorie ClarkWhat unique challenges do nonprofits face in crisis communications? Here's the take from marketing strategist Dorie Clark, in this excerpt from her recent talk at Emerson College. Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.