The Manufacturing Marketing Show

Mastering CRM Adoption: Insights from Matt Bolian


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Join hosts Selim and Chris in this episode with CRM expert Matt Bolian on strategies for successful CRM adoption.

Gain insights into overcoming implementation challenges, creating actionable reports, and driving cultural transformation - drawn from Matt's experience in manufacturing, telecom and the military.

Learn how Matt's military background influences his leadership approach, focused on empowering teams and solving complex problems. Discover how CRM can evolve from just a data management tool into a catalyst for business growth.

Hear Matt's unique perspective on tailoring CRM strategies to individual user needs through customized reporting and training. Appreciate how he positions CRM as an ongoing journey rather than a one-time project.

This practical episode provides invaluable learnings for using CRM to make better decisions, achieve efficiency, and unlock the full potential of teams.

Thank you again to our guest Matt Bolian, who has led teams as large as 250 people or as small as 4 and thousands of projects in the United States and abroad for hundreds of clients across multiple functional areas in the military and in the private sector. Co-founded Supered.io, a digital adoption platform built for the HubSpot ecosystem.

  • Follow Matt on LinkedIn - in/matthewbolian/
  • Visit the Supered Website - supered.io
  • Follow Selim Maalouf:

    • LinkedIn -⁠ ⁠in/selim-maalouf/⁠⁠

    • YouTube - ⁠ ⁠@selimmaalouf ⁠⁠

    • Follow Chris Carolan:

      • LinkedIn -⁠ ⁠in/chris-carolan/
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