Software Spotlight

Mastering Customer Acquisition with Harsha Mokkarala

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Harsha Mokkarala is the founder and CEO of ecue, a platform that uses AI-driven analytics to enhance executive decision-making. With a background in engineering and computer science, Harsha has extensive experience in scaling businesses and optimizing customer acquisition strategies.

### Show Notes

  • [00:00] Introduction to Harsha Mokkarala and ecue
  • [05:30] Harsha's early career and transition to entrepreneurship
  • [12:45] The role of mentors in business success
  • [20:00] Understanding customer acquisition costs
  • [32:15] Calculating CAC accurately
  • [45:00] Best practices for leveraging data in business
  • [55:30] Live panel questions and audience insights

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    Software SpotlightBy Software Oasis