Discover the secrets to turning one-time buyers into loyal, recurring customers in this insightful episode of DIY for Business. Russ welcomes Guitze Messina, author of Money Call, to break down the science behind proactive sales and customer retention. Learn the 5 key questions every business must ask to foster stronger relationships, uncover hidden opportunities, and optimize your sales strategy. Whether you’re an entrepreneur or a seasoned business owner, this episode is packed with actionable tips to help you boost revenue, scale efficiently, and keep customers coming back for more. Tune in and transform the way you sell!