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Mastering Data Analytics with Mia Umanos, Click Voyant

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On today’s show we have founder and CEO of Click Voyant, Mia Umanos join us. Mia talks about why data analytics are important and how learning your audience is key to success in a business. She discusses the use of Chat GPT, AI, and gathering data analytics and what to look for in order to take action on the feedback. Mia tells us how Click Voyant can help you get the specifics for your data analytics, plus provides a coupon code at the end for Ask Brien listeners! Tune in to learn how to reduce data analytic costs while boosting sales in your business. 


IN THIS EPISODE:

  • [6:40] What is Mia’s background?
  • [9:04] How did Click Voyant get started? 
  • [11:10] Why is data analytics important?
  • [13:51] What does Mia think about people thinking data is being manipulated. 
  • [17:55] What is the one thing people don’t talk about when it comes to data analytics?
  • [19:15] Mia provides an example of taking raw data through AB testing and what is done with those results.
  • [23:52] What is the minimum amount of information they need to make an analysis?
  • [27:13] How does Click Voyant use AI? 
  • [31:00] How easy is it to get results using Click Voyant?

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    KEY TAKEAWAYS:

    • There’s a $200B gap in analytics talent right now. This means there are not enough people to do the work, which makes it very expensive. Plus the length of time to get that information is 12-18 months. 
    • Exploring where your customers are on social media, what your ideal clients want, how to hit their pain points, that is the data analytics that you need, but a lot of consulting companies do not look into that information. 
    • Chat GPT cannot give you the detailed information that pertains to your specific website, only general information. So if you ask it how to drive traffic to your website you won’t get specific for your individual website. However Click Voyant can help you get that information. 


      • BIO:

      Mia Umanos

      Mia’s superpower is her instinct for user behavior.

      Her optimization strategies have lifted revenue $4M in 90 days, created a sustained 40% increase in advertising revenue, taken a political candidate from 4th to 2nd place in 3 months, and won a Google News Initiative Grant. She is a 14-year veteran of analytics who grew up inside digital marketing agencies like Huge, Critical Mass, and Mirum.

      During her sabbatical from digital marketing, Mia worked for 3 years for independent media to re-imagine what data could do on media sites to promote civil civic engagement.


      LINKS MENTIONED:

      Click Voyant Website

      AskBrien Discount Code 20% off

      Mia Umanos LinkedIn

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