Are you considering upping your digital marketing game to secure more customers, yet find it all a bit baffling? Or maybe you’re launching your business soon, and want to get the essentials right?

In episode three of From Hot Mess to Flamin’ Success, MicroChilli’s CEO & Founder, Sharon Crombie discusses all things digital marketing for small business with Damien Elsing, the Founder of CLCK Media.

Damien has a content and copywriting background, and throughout his career found companies often struggle to develop meaningful, long-term buying cycles which nurture their customers and prospects ongoing. This inspired the launch of CLCK Media, where Damien and his team provide services ​​ranging from digital and content marketing, to SEO and marketing automation.

Some of the key things Sharon and Damien cover off in this episode include:

• The importance of adopting long-term digital marketing strategies versus one-off campaigns to build trust, and tips for taking this route. 
• The value of maintaining and updating your list of contacts, and communicating with them regularly via platforms such as email marketing.
• Why it’s important to avoid a perfectionist approach, and test marketing concepts and ideas before you launch, to ensure there’s a real need for them.
• Organic versus paid digital marketing, and which is best for your business throughout its life cycle.
• Success tips for Google Ads campaigns.
• The power of ‘content offers’ which genuinely help to solve a customer or prospect’s problem.

If you’re interested in learning more about digital marketing for your small business, visit the CLCK Media website for lots of valuable (and free) resources, and to get in touch with Damian!