In this episode of the Attention Retention podcast, host Jack McManus, CEO of KJ Media, shares four essential tips for leveraging driver personas in recruitment campaigns. The first tip is to train your recruiters on who the driver personas are, what they look for in an employer, and how to tailor their search to specific candidates. Tip two is to think ahead and tailor follow-up communications to each persona's communication preferences. Tip three is to identify the right social media platforms to target each persona and run automated campaigns via email or text. The fourth and final tip is to deliver personalized content by tailoring messaging to each persona's unique needs and goals.

By implementing these tips, recruiters can save time by focusing on specific candidates, reducing turnover, and reaching hiring goals more quickly. Tailoring communication and messaging to each persona's preferences can also improve recruitment experiences for all parties involved.