In this episode of 'Monetizing Your Mental Capital,' host Will Christensen is joined by Aaron Grant, Executive Vice President of Your Tasker, an e-commerce marketing agency. Will and Aaron delve into their meeting at the Prosper Show, the evolution of Your Tasker, and the unique performance-based contract model they employ. The conversation also covers Aaron's journey in digital marketing, emphasizing the value of emotional intelligence in leadership and entrepreneurship. Aaron shares anecdotes from his career, including his early successes in email marketing and SEO, while highlighting the importance of focusing on the right aspects of business and building strong human connections. The episode concludes with a discussion on valuable resources for enhancing leadership and mental capital, including the book 'Traction' by Gino Wickman.

00:00 Introduction and Guest Welcome

00:42 Aaron Grant's Role at Your Tasker

01:21 Performance-Based Contracts Explained

03:13 Monetizing Mental Capital

03:56 Aaron's Early Career and Digital Marketing

06:07 Client Challenges and Solutions

11:19 First Experience of Monetizing Mental Capital

16:22 Choosing the Right Opportunities

18:36 Recognizing Emotional Incongruence

19:43 Human Equity in Leadership

20:12 Challenges in Client Communication

21:50 The Role of Emotional Intelligence

23:29 Therapy and Emotional Literacy

28:12 Advice to Younger Self

33:33 Elevator Pitch and Tips

35:24 Recommended Reads and Final Thoughts