Michelle Tennant, author of 21 Day PR Action Guide: The Who, What, When, and Where to Launch a Successful PR Campaign



Bill Ringle and Michelle Tennant discuss how PR can catapult your expertise and business to the readers and listeners of major business media like CNN and the WSJ to attract new clients and customers.



>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.







Interview Insights



Top 3 Takeaways from this Interview



Be thankful if you receive a complaint. It goes to show that someone cares enough to give their opinion about your business or product. Use the gift of complaint wisely to raise standards. Establish your authority to gain trust. Your authority and your credibility are your best PR.Listen to what the press needs and do not call them to promote you. 



Read show notes for this interview



The Bionic Woman (remember Lindsay Wagner?), who has the power of sharp hearing and listening, was a great inspiration to Michelle growing up. [00:55]Michelle shares her experience being on Good Morning America. [04:17]A tip that you won’t hear from anyone else about welcoming complaints. [05:47]Elizabeth Bernstein, a press contact of Michelle's, shared her frustration with sources who were engaging and giving her good stories, yet not willing to go on the record. Michelle tells how she used that as an opportunity to win for Elizabeth, win for her best clients, and win for Michelle's company.  [07:34]The value of authoritative media versus social media for promotion. [10:22]The impact of the pandemic on the press. [15:24]Case: Kim, a journalist from South Carolina, was having trouble with entrepreneurs who couldn’t understand why they keep getting a ‘no.’ [19:54]Would you pitch yourself to Oprah or Anderson Cooper? [22:01]My Quest for the Best Lightning Round begins [23:26]





Expert Bio



Michelle Tennant , author of 21 Day PR Action Guide: The Who, What, When, and Where to Launch a Successful PR Campaign.



Good Morning America Producer Mable Chan calls Wasabi Publicity’s Chief Creative Officer Michelle Tennant Nicholson a “five-star publicist.” 



Michelle calls herself a “storyteller to the media.” 



For 30+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. 



Contact Info and Social Media for Michelle Tennant



Primary Website
Travels from:Asheville, North Carolina
Connect on Twitter | LinkedIn



Resources Mentioned During the Interview
Below are key people, places, books, quotes, websites and other resources that we discussed so you can explore further.

Ken Honda
Tom Bilyeu
Good Morning America
The Wall Street Journal
Shark Tank
Oprah
Anderson Cooper

Published by Michelle Tennant

Mastering Earned Media to promote your business with guest expert with Michelle Tennant

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Pamela Wilson, author of Master Content Marketing



Bill Ringle and Pamela Wilson discuss how content marketing differs from social media marketing and what steps to take to attract leads that become profitable customers for small business marketers.

















>>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.



Interview Insights



Top 3 Takeaways




People should stop asking whether to put high-quality content or not. Our content should always be high-quality. 



Focus on building your content on your primary website. While posting on sites such as LinkedIn is great, there is a chance you may be taken off at any moment.



It is not content marketing without a call to action. 




Read the Show Notes from this Episode




The power couple of Eleonor and Franklin Roosevelt are Pamela's biggest inspirations. [01:17]





Pamela talks about how she got into content marketing. [03:44]





Why call to action are necessary. [05:26]





Pamela gives tips to address the concern of where we should put our content and why it is better to do it on your OWN website. [11:14]





Why do we have to put our best stuff and post consistently? [15:56]





Pamela talks about Roberta, a client she used to work with who manages a sales team, and how practicing consistency on high-quality posting got them a lot of traffic. [18:20]





To lessen the pressure, Pamela reminds us that everyone just starting content marketing should not feel like they should immediately be able to post the best pieces. [24:59]





My Quest for the Best lightning round begins. [27:22]






Expert Bio



Pamela Wilson is a 30+ year business owner, executive coach, and corporate consultant. She's published three books and has created and marketed dozens of online courses for herself and others.



Pamela is a keynote speaker and frequent podcast guest. Pamela created the Offer Accelerator Program and serves as the program's head coach and business advisor.



In her role as a digital marketing consultant Pamela has worked with local, national, and international clients.



Contact Info and Social Media for Pamela Wilson




Primary website





Travels from: Nashville, Tennessee





Connect on: Twitter | LinkedIn | Facebook  




Resources Mentioned During the Interview



Below are key people, places, books, quotes, websites, and other resources that we discussed, so you can explore further.




Eleanor Roosevelt





Franklin Roosevelt




Published by Pamela Wilson

Building your content marketing muscles with guest expert Pamela Wilson

Andrew Bryant, author of The New Leadership Playbook: Being human whilst successfully delivering accelerated results



Bill Ringle and Andrew Bryant discuss details of decisiveness, inclusiveness, and accountability as leadership plays that leaders of small and mid-size companies can use now.

















>>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 400 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.



Interview Insights



Top 3 Takeaways




Responsibility is personal. I am responsible for my thoughts and my actions. Accountability is an agreement. It's something that people use to forge a contract.



A single universal type of leader is a myth. Different leaders excel under different circumstances. 



Talent is rare, but strength is something each of us can acquire. It may be by strengthening ourselves or hiring someone whose strong suit complements our weak areas.




Read the Show Notes from this Episode




Andrew's first work experience was at his father's hardware store when he was 10. By observing his father's interactions with clients and employees, he learned how to have an executive presence. [01:14]





His father's teaching of honesty, authenticity, and being true to oneself played a major role in Andrew's career in landing him his first CEO client. [02:46]





Why is leadership a process? [05:21]





Explain more about how no perfect leadership style fits all businesses at all times under all circumstances. [06:16]





What are responsibility and accountability, and how they differ from each other? [09:44]





Why decisiveness is critical to good leadership. 



CASE: Gustav responded to a crisis of his company's baby formula possibly being contaminated. [13:28]





What can wel learn from the insight that people and profits are not an either-or consideration, but that both can be served? [17:55]





My Quest for the Best lighting round begins. [22:41]






Expert Bio



Andrew Bryant is the founder of Self Leadership International and the world's leading expert on self-leadership. He has written two books on the topic, Self-Leadership: How to Become a More Successful, Efficient, and Effective Leader from the Inside Out (Bryant & Kazan, 2012) and Self Leadership: 12 Powerful Mindsets & Methods to Win in Life & Business (Bryant, 2016), and The New Leadership Playbook – Being Human whilst delivering Accelerated Results (Bryant, 2022). He has also contributed to many blogs, books, and articles on self-leadership and leadership.



Andrew has coached hundreds of leaders and leadership teams to become the best version of themselves and to scale their companies. He has international experience with clients from Asia, Australasia, the United States of America (USA), Europe, The Middle East, and Africa. Not only has Andrew worked across geographical locations and cultures, but he has also transformed and developed leaders across industries, including the airline industry, software and hardware companies, pharmaceutical manufacturers, professional services, banking, finance, manufacturing, hospitality, and travel.



Contact Info and Social Media for Andrew Bryant




Primary website





Travels from: Kennebunk, ME





Connect on: Twitter | LinkedIn | Instagram | YouTube | Facebook




Resources Mentioned During the Interview



Below are key people, places, books, quotes, websites and other resources that we discussed, so you can explore further.




Brian Tracy





Nelson Mandela




Published by Andrew Bryant

The best leaders value profits and people with guest expert Andrew Bryant

Merrylue Martin, author of The Big Quit Survival Guide: Tools and Tactics to Attract the Best, Retain Top Performers & Nail the Talent War



Merrylue Martin and Bill Ringle discuss the dangers of a dull work culture or toxic interactions that go unchecked and what you can do to attract and retain top talent for small business leaders.



>>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 400 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.

















Interview Insights



Top 3 Takeaways




The pandemic ushered in an era in which 'respect' is the currency that makes people stay in their job.



Leaders who make an extra effort to keep their top performers usually do. No matter how high the pay, if employees feel that they are undervalued, disregarded, and disrespected, they move on. At least those with the most potential and ambition move on.



Know your employees. Take a quick survey of what they like and dislike, or ask any questions that will give you a better understanding of who they are. This way, you'll know how to give them respect in a way that matters most. Each person defines respect differently. 




Show Notes from this Episode




Merrylue shared about her friend Joanna who, during one of the darkest moments, reminded her that our quest is not to be perfect but only to be our best. [01:44]





The pandemic accelerated changes that were already been building up tensions. Merrylue explains why today's work environment is no longer "your grandfather's workplace." [07:26]





Why is it important to avoid overloading top performers?  [11:16]





What is one of the dangers of top performers quitting? It tends to be a domino effect. After all, these are people their peers look up to. [13:40]





What are stay interviews? What are some of the advantages stay interviews have over exit interviews? [17:20]





Respect is defined differently by different people. Sally and Leroy's answer to the question, "What is it that would be most respectful to you," could not be further from each other. [20:15]





What are the 3Rs that can be used to retain talent? Requirements, Rewards, and Respect. [24:16]





CASE: Sandy works in the film industry in LA. She feels like she doesn't get enough respect at work, so despite the excellent pay, she dreads her working hours. [27:52]





CASE: Jim works for a start-up company. Unlike Sandy, Jim isn't paid that much, but Jim loves his work. He is always looking forward to going to work, and that is because he feels like he is being treated like gold. [29:34]





My Quest for the Best lightning round begins. [34:56]






Expert Bio



Merrylue Martin is a celebrated leadership strategist with decades of successfully working with global leaders and business owners of all types and sizes to make their employees feel uniquely respected, appreciated, fulfilled, and engaged. The recent release of her new book, The Big Quit Survival Guide, has received rave reviews and best-seller status in Amazon’s Office Management category.



As a Fortune 50 senior executive, educational administrator, management consultant, and business owner, she has comprehensive experience in creating and delivering strategies that engage and retain top performers.



Dr. Martin is an honored graduate of the Women’s Leadership program at the Wharton School of the University of Pennsylvania. Her doctorate in organizational leadership and published dissertation from Pepperdine University uncovered the research that resulted in business and leadership practices that directly drive an employee’s decision t...

Retaining top talent demands that you create a culture of growth, respect, and opportunity with guest expert Merrylue Martin

Chuck Mollor, author of The Rise of the Agile Leader: Can You Make the Shift?



Chuck Mollor and Bill Ringle discuss insights about how you can benefit from messages contained in feedback from 1:1s to 360s for small business leaders.

















>>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.



Interview Insights



Top 3 Takeaways




When our business grows, so do our responsibilities. As leaders, we need to learn how to change where we spend our time, delegate obligations, and know when to hire external help.





Receiving 360 feedback will give us words that can hurt us. But feedback is critical because we might be 100% assured that we are competent enough with a job that sometimes we need our people to point out when and where we're falling short.





When our own people are hesitant to share their honest feedback even when asked, that is a sign of lack of trust and an urgent matter we need to fix. 




Read the Show Notes from this Episode




Chuck talks about his greatest influence growing up, his best friend's father Frank, who is also a father figure to him. [01:44]





Understanding how the size of our organization affects how we communicate and how we care about our people. [04:28]





How does a manager's time shift as an organization grows? [07:31]





The five drivers of growth: growth, direction, integrity, innovation, engagement, and urgency. [09:33]





Recognizing when we're not doing our job and when to seek external help. [11:42]





What can you learn from receiving 360 feedback that can make you a better leader?.[14:26]





CASE: Mike and why lack of trust alarm bells sound if our people don't talk to us even when asked. [18:37]





My Quest for the Best lightning round begins. [26:22]






Expert Bio



Chuck Mollor is the founder, CEO, advisor, and executive coach at MCG Partners, an organization that helps develop leaders and teams, optimizing both businesses and individual talent. His new book and best-selling book, The Rise of the Agile Leader: Can You Make the Shift?, is a guide for the aspiring, mid, and seasoned c-leader and executive that introduces a new leadership paradigm, a roadmap of what makes a great leader, and what organizations must do to develop great leaders.







Contact Info and Social Media for Chuck Mollor




Primary website





Travels from: Middleboro, MA





Connect on: Twitter | LinkedIn   




Resources Mentioned During the Interview



Below are key people, places, books, quotes, websites and other resources that we discussed, so you can explore further.




Item1




Published by Chuck Mollor

The invaluable lessons contained in feedback with guest expert Chuck Mollor.

Chandler Bolt, author of Published: The Proven Path From Blank Page To 10,000 Copies Sold



Bill Ringle and Chandler Bolt discuss the top obstacles and paths to becoming a published author based on 6,000 success stories at Self Publishing School for ambitious SMB leaders.



















>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 400 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.







Interview Insights



Top 3 Takeaways




Push hard for your dreams, and even harder when people tell you that you can't make it. 



Do not wait for the perfect time to write a book. Write now or you might write never. 



Push yourself and test whether something is possible or not. 




Read the Show Notes from this Episode




His brother Seth, who plays bass in Grammy-nominated rock band NEEDTOBREATHE, inspired Chandler to reach hard for his dreams even when people tell him it's impossible. [01:13]



A New York Times article quoted a survey that found that 81% of people want to write a book, but only 1% actually do. Chandler details why for some people, someday becomes never. [03:07]



How can you help aspiring authors overcome internal conflicts that prevent them from getting through their first drafts? [04:42]



What are the four most common reasons why people write books?  Passion, shared experience, becoming a full-time author, and growing your business. [06:38]



What would you say to debunk the myth that if we share our experience and knowledge in writing, people won't need us anymore and why generosity is the key to business growth and longevity? [07:59]



When your first self-published book didn't exactly rake in the success and the money you expected, how did meeting SAM through your book manager help? Every self-published author needs to know what SAM represents.[10:38]



Why was copy writing pivotal for you when you released your first book and had $15,000 in credit card debt? [12:43]



Why do expert authors need to approach marketing like a Toyota Camry, not like a Lamborghini? [14:51]



How does the Amazon algorithm and a series of steps to use "Amazon juice" to get your book more readers and recommendations? [21:06]



My Quest for the Best lightning round begins. [24:44]






Expert Bio







Chandler Bolt is the author of Published, The Proven Path From Blank Page To 10,000 Copies Sold. 



As a seven-time bestselling author and CEO of Self-Publishing School and selfpublishing.com, Chandler knows exactly how instrumental writing books can be in sharing your message and even growing and scaling your business. His message is that you can't wait for the “perfect time” in life to get writing, the perfect time to get writing is now.



Contact Info and Social Media for Chandler Bolt




Primary website





Travels from: Fort Myers, FL





Connect on: Twitter | LinkedIn | Facebook | Instagram




Resources Mentioned During the Interview



Below are key people, places, books, quotes, websites, and other resources that we discussed, so you can explore further.




Tony Robbins



Oprah



Grammys



Think You Have a Book in You? Think Again by Joseph Epstein in the New York Times



NEEDTOBREATHE



Michael Hyatt



80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall




Published by Chandler Bolt

Mastering Earned Media to promote your business with guest expert with Michelle Tennant

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