In this episode, I chat with Naomi Davies, founder of NMD Marketing Agency and guest lecturer at Conde Nast College. Naomi shares practical strategies for getting started with email marketing, creating compelling emails, and using segmentation and automations to nurture audiences effectively. The conversation covers topics like the importance of tone in emails, the benefits of using platforms like Klaviyo, and tips for re-engaging dormant subscribers. Naomi also provides insights into the rise of SMS marketing and offers valuable advice for brands looking to improve their email marketing strategies.

00:00 Introduction to Email Marketing

00:49 Meet Naomi Davis: Digital Marketing Expert

02:36 The Importance of Email Marketing

05:24 Getting Started with Email Marketing Platforms

13:35 Advanced Email Marketing Strategies

20:11 Personalization and Segmentation in Emails

24:38 Crafting Effective Email Subject Lines

27:36 The Golden Bachelor Clickbait

28:20 Balancing Mission and Sales in Emails

29:56 Content Pillars for Sustainable Brands

32:03 Effective Email Automations

35:26 Crafting a Welcome Series

37:24 Abandoned Cart Strategies

40:29 Email Cadence and Consistency

44:02 Re-engaging a Stale Email List

46:34 Growing Your Email List

50:50 The Role of SMS Marketing

54:01 Working with an Email Marketing Agency

55:55 Final Tips and Encouragement

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