Great Events

Mastering Event Planning in Higher Education for a Holistic Student Experience


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Ever wondered how your most memorable student events were made?


Well, in this episode of Great Events, host Rachel Andrews and Stacey Sheppard are joined by Sam Bethel, University of San Francisco’s Digital Communications Manager, and they cover just that. 


They discuss how the University of San Francisco centralizes its approach to event planning and execution to ensure a seamless, branded experience from student orientation to alumni reunions.


Sam shares strategies for leveraging event technology like Cvent to streamline operations, encourage student engagement and participation, and foster lifelong university connections.


Here are some key takeaways:

  • Learn how USF's unique approach to centralized event planning fosters consistency and engagement across diverse audiences.
  • Uncover best practices for creating and implementing event templates that can be customized to suit different departments and needs.
  • Understand the importance of a holistic, 'care for the whole person' approach in higher education events and how it can be applied to corporate events.
  •  Explore ways to measure event success beyond registration numbers, ensuring meaningful participation and long-term engagement.
  • Draw inspiration from real-world examples, like the successful career retreat at Google's office, to enhance your own event planning processes.


Whether you're an event enthusiast, creator, or innovator, Sam shares his tips on what makes a great event strategy and how they do it at USF.

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