In this episode of Mastering Fundraising, host Chris Looney sits down with Keegan Bell to explore one of the most important and underutilized concepts in modern fundraising: layered donor relationships.

Drawing from more than two decades of nonprofit leadership experience across education, youth development, healthcare, arts, and environmental organizations, Keegan shares how organizations can move beyond transactional fundraising and build deeper, more resilient donor relationships through intentional collaboration between staff, board members, volunteers, and executive leaders.

Throughout the conversation, Chris and Keegan unpack:

Keegan also shares compelling real-world examples of layered cultivation strategies leading to transformational gifts, including how a simple holiday office tour evolved into a long-term endowment commitment supporting student scholarships.

This episode is packed with practical insight for nonprofit leaders, development professionals, executive directors, CEOs, and board members seeking to strengthen donor engagement, deepen trust, and create sustainable fundraising systems that outlast any one individual relationship.

Whether you lead a small nonprofit or a large institution, this conversation offers actionable guidance on how to build fundraising cultures rooted in shared ownership, authenticity, and long-term mission alignment.