AI has rewritten the rules of SEO. In this episode of The Deep Dive, we explore how generative search engines like Google’s AI Overviews, ChatGPT, and Perplexity are replacing blue links with synthesized answers.

We break down why citations are the new rankings, how knowledge graphs are the new SEO strategy, and what CMOs must do to stay visible in a world where machines choose which brands to trust.

If you’re leading marketing, content, or digital strategy, this episode will reshape how you think about organic visibility, brand authority, and the future of search.

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