Managing who has access to your Google Ads account isn’t just a security measure — it’s a core part of running efficient, scalable ad operations.

Whether you’re working with an agency, freelancers, or a large in-house team, understanding and assigning the right access levels can make or break campaign performance.

Why Access Management Matters

Poor access control can lead to costly mistakes — from unauthorized edits to payment errors or even data leaks.

According to Google, advertisers with clearly defined permissions experience 40% fewer account issues and improve collaboration across teams.

Proper access structure helps you:

Maintain security by controlling who can edit campaigns or billing details.

Improve efficiency through clearly assigned roles.

Ensure transparency between marketing, finance, and leadership.

The 5 Google Ads Access Levels

Admin – Full control of campaigns, billing, and user management. Ideal for account owners or senior managers.

Standard – Can create, edit, and optimize campaigns but can’t manage users or payments. Perfect for campaign managers or agencies.

Read-Only – Allows visibility into performance metrics without editing rights. Suitable for executives or clients.

Billing – Grants access only to payment settings, invoices, and budget management. Best for finance teams.

Email-Only – Receives periodic reports or performance updates but no direct login access.

Best Practices

To keep your Google Ads account organized and secure:

Limit Admin roles to 1–2 trusted individuals.

Audit user access every quarter.

Apply the least privilege principle: give each user only what they need.

Enable 2FA (Two-Factor Authentication) for all Admins to prevent unauthorized logins.

Final Insight

Access management isn’t just about control — it’s about empowering the right people to do their jobs efficiently.

A well-structured permission system prevents errors, protects your ad spend, and enables true accountability across your organization.

Learn how to assign, review, and optimize access levels step-by-step:

👉 https://agrowth.io/blogs/google-ads/google-ads-account-access-levels