In this episode of the eCommerce Paradise Podcast, host Trevor dives into the intricacies of ad account management with a focus on Google Ads, applicable to Bing Ads as well. Drawing insights from a recent consultation with a student, Trevor shares valuable advice to optimize ad campaigns for maximum efficiency.

Discover the importance of a three-tier campaign setup, known as the inverted funnel, to strategically bid on generic, branded, and model/SKU keywords. Learn why minimizing bids on generic campaigns and prioritizing branded and product-specific keywords can lead to better conversions, especially for high-ticket items.

Trevor also explores bid adjustments based on devices, locations, times, and audiences to fine-tune ad performance. Whether you're starting out or looking to scale, these insights are designed to enhance your advertising strategy and drive eCommerce success.