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Mastering Google Business Profiles & Local Visibility in the AI Era
Mastering Google Business Profiles & Local Visibility in the AI Era
In this episode of Local Marketing Beat, Christian Hustle sits down with Joy Hawkins, founder of Sterling Sky and one of the most respected voices in local SEO. Together, they discuss in detail what it takes to master Google Business Profiles (GBP) and stay visible in an AI-driven search landscape.
You’ll learn:
✅ The top 3 GBP factors that drive rankings and conversions
✅ Why reviews, hours, and even your business name matter more than you think
✅ How AI search engines like ChatGPT are changing local discovery
✅ The hidden role of Reddit, awards, and niche content in shaping visibility
✅ Myths and mistakes multi-location brands make—and how to avoid them
From practical GBP optimization tips to future-facing AI predictions, Joy shares proven strategies that agencies, SMBs, and enterprise brands can put into action today.
Timestamps:
00:00 Introduction & Joy Hawkins’ background
01:28 The shift from Google to AI-driven search
03:02 Engagement tactics: calls, texts, and conversions
04:57 Early results from ChatGPT for local businesses
06:33 How reviews appear in AI Overviews
07:41 Reddit’s growing role in reputation & visibility
08:54 Conversion trends from AI vs Google leads
10:20 Why awards and niche content influence AI rankings
11:41 Balancing informational vs “money” content
11:49 Top 3 factors for GBP rankings (name, hours, reviews)
14:51 Overlooked GBP elements like services
15:36 Data consistency, citations & AI quirks
17:13 Could AI create a GBP competitor?
18:50 Future of local discovery: calls, products, and bookings
19:27 Tracking ROI across Google & AI engines
21:13 The challenge of forecasting AI-driven leads
21:59 Myths & misunderstood tactics (photos, industries)
23:18 Visual industries and the power of photos
24:25 Biggest opportunity now: managing reputation on Reddit
25:50 Where to learn more: Sterling Sky resources & newsletter
🔗 Learn more and level up with Uberall Academy: https://academy.uberall.com
🔗 Discover Location Performance Optimization (LPO): https://get.uberall.com/location-performance-optimization/
🔗 Sterling Sky:
https://sterlingsky.ca
#LocalMarketing #GoogleBusinessProfile #LocalSEO #AIsearch #SterlingSky #Uberall
View all episodes
By UberallMastering Google Business Profiles & Local Visibility in the AI Era
In this episode of Local Marketing Beat, Christian Hustle sits down with Joy Hawkins, founder of Sterling Sky and one of the most respected voices in local SEO. Together, they discuss in detail what it takes to master Google Business Profiles (GBP) and stay visible in an AI-driven search landscape.
You’ll learn:
✅ The top 3 GBP factors that drive rankings and conversions
✅ Why reviews, hours, and even your business name matter more than you think
✅ How AI search engines like ChatGPT are changing local discovery
✅ The hidden role of Reddit, awards, and niche content in shaping visibility
✅ Myths and mistakes multi-location brands make—and how to avoid them
From practical GBP optimization tips to future-facing AI predictions, Joy shares proven strategies that agencies, SMBs, and enterprise brands can put into action today.
Timestamps:
00:00 Introduction & Joy Hawkins’ background
01:28 The shift from Google to AI-driven search
03:02 Engagement tactics: calls, texts, and conversions
04:57 Early results from ChatGPT for local businesses
06:33 How reviews appear in AI Overviews
07:41 Reddit’s growing role in reputation & visibility
08:54 Conversion trends from AI vs Google leads
10:20 Why awards and niche content influence AI rankings
11:41 Balancing informational vs “money” content
11:49 Top 3 factors for GBP rankings (name, hours, reviews)
14:51 Overlooked GBP elements like services
15:36 Data consistency, citations & AI quirks
17:13 Could AI create a GBP competitor?
18:50 Future of local discovery: calls, products, and bookings
19:27 Tracking ROI across Google & AI engines
21:13 The challenge of forecasting AI-driven leads
21:59 Myths & misunderstood tactics (photos, industries)
23:18 Visual industries and the power of photos
24:25 Biggest opportunity now: managing reputation on Reddit
25:50 Where to learn more: Sterling Sky resources & newsletter
🔗 Learn more and level up with Uberall Academy: https://academy.uberall.com
🔗 Discover Location Performance Optimization (LPO): https://get.uberall.com/location-performance-optimization/
🔗 Sterling Sky:
https://sterlingsky.ca
#LocalMarketing #GoogleBusinessProfile #LocalSEO #AIsearch #SterlingSky #Uberall