Welcome back to the Founders Korner Podcast. Today, we bring you an episode featuring Sangeeta Mulchandani, the renowned author of "Start Right: Bringing Your Ideas to Life." Sangeeta shares her expert insights on the elements that can be the making or breaking of a startup, and how to understand your customers' problems to be a success. Sangeeta touches on how to ensure success even before you start building your product which includes grit - commonly overlooked. Sangeeta and Sepehr discuss how you can plan in all ways to ensure your idea turns into a success, including how to build a product roadmap. Watch the full episode to gain insights from experts when it comes to dealing with entrepreneurs, it might transform your journey.

Connect with Sangeeta: https://www.linkedin.com/in/sangeetamulchandani/?originalSubdomain=au

Check out Sangeeta’s book here: https://www.amazon.com/Start-Right-winning-business-successful/dp/B09YYZFW4T

TIMESTAMPS

00:00 Introduction

01:00 Sangeeta’s story

02:24 Corporate was not for her

02:40 Starting her first business

03:40 Fuck up nights

04:25 What does success mean to you?

05:00 What determines something as a failure?

05:26 Learn how to fail

06:40 Don’t be scared to start a startup

07:00 Top 2 reasons why startups fail

08:50 How much money do you put in your startup?

09:25 Start Right

10:08 Three pillars of success

10:20 Mindset

11:40 Grit

11:54 Clear objectives

13:15 You NEED a product advisory board

14:10 The fear of rejection

15:10 How to truly understand your customers’ problems

16:59 The easiest way to build a roadmap

19:58 Entrepreneurs sell themselves

21:30 How to tell if your startup will be a success

24:50 Passion is the biggest driver

25:41 4 keys to startup success

28:45 Don’t overspend on scaling

31:18 When should you be profitable?

32:50 Types of money for startups

36:14 You don’t need to be #1 in the market

38:30 Sangeeta’s main advice for founders

41:10 Ensure you’re a healthy founder

42:00 Conclusion

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Hosted by Sepehr Shoarinejad 

With a seasoned history of entrepreneurship in various industries, Sepehr brings a wealth of startup experience to help founders build and launch a SaaS business. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. His primary passion to help drive like-minded entrepreneurs to success is the reason behind his Founders Korner podcast, and the workshops he runs across Canada and the US. So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.