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Mastering Growth Planning in B2B SaaS: Insights from LeanScale's CEO Anthony Enrico
In this episode of 'I'm Not Selling You Anything' presented by Salesbricks, we're sitting down with Anthony Enrico, the CEO and founder of Leanscale. Anthony shares his experience in growth planning and modeling for VC-backed startups, emphasizing the importance of quick and effective planning to navigate the challenges of scaling to that next phase. We touch on the evolving dynamics in revenue operations, the significance of iterative planning, and the value of unbiased third-party insights to achieve aggressive growth targets. This one is chock full of things for you to chew on, so grab a knife and fork and VAMOS
(00:00) Introduction and Warm Welcome
(00:11) Meet Anthony Enrico: CEO of Leanscale
(00:30) Anthony's Superhero Origin Story
(01:51) Challenges and Insights in Growth Planning
(03:38) Founders: You've got less time than you think
(04:02) The Importance of Quick and Effective Planning
(05:39) Leveraging Expertise for Hyperspeed Growth
(05:44) Its hard to see what good looks like(
(06:44) Leanscale Testimonial
(07:49) 2021 Plan is not going to work in 2024
(08:36) Leanscale Testimonial 2: Plan needs maintenance
(10:01) The Plan needs to be fluid
(11:08) Transition - Health and Fitness Metaphor
(13:21) Two Cognitive Biases
(14:29) Salesbricks and Leanscale: Tools for Growth
(16:58) Salesbricks Testimonial: You need a flexible pricing infrastructure
(18:29) To learn the latest and greatest you need to allocate 15% of your time to taking sales calls
(20:21) Jon: I don't think of people as sellers, they are educators
(20:45) The Role of RevOps in Business Success
(21:29) Are you a better operator as a result of being in RevOps?
(23:15) Jon says Emotion Plays a Big Role as a Founder, you need a Third-Party
(24:21) Final Thoughts and Wrap-Up
(25:45) Billboard Question
Want to know more about our guests? Reach out to them and tell them Brian Montoya sent you!
🍾 Our JEROBOAM-LEVEL sponsor for this episode -- https://www.salesbricks.com/
↗️ Build a world-class GTM Stack and RevOps: https://leanscale.team/
Thanks for watching/listening!
View all episodes
By Brian MontoyaIn this episode of 'I'm Not Selling You Anything' presented by Salesbricks, we're sitting down with Anthony Enrico, the CEO and founder of Leanscale. Anthony shares his experience in growth planning and modeling for VC-backed startups, emphasizing the importance of quick and effective planning to navigate the challenges of scaling to that next phase. We touch on the evolving dynamics in revenue operations, the significance of iterative planning, and the value of unbiased third-party insights to achieve aggressive growth targets. This one is chock full of things for you to chew on, so grab a knife and fork and VAMOS
(00:00) Introduction and Warm Welcome
(00:11) Meet Anthony Enrico: CEO of Leanscale
(00:30) Anthony's Superhero Origin Story
(01:51) Challenges and Insights in Growth Planning
(03:38) Founders: You've got less time than you think
(04:02) The Importance of Quick and Effective Planning
(05:39) Leveraging Expertise for Hyperspeed Growth
(05:44) Its hard to see what good looks like(
(06:44) Leanscale Testimonial
(07:49) 2021 Plan is not going to work in 2024
(08:36) Leanscale Testimonial 2: Plan needs maintenance
(10:01) The Plan needs to be fluid
(11:08) Transition - Health and Fitness Metaphor
(13:21) Two Cognitive Biases
(14:29) Salesbricks and Leanscale: Tools for Growth
(16:58) Salesbricks Testimonial: You need a flexible pricing infrastructure
(18:29) To learn the latest and greatest you need to allocate 15% of your time to taking sales calls
(20:21) Jon: I don't think of people as sellers, they are educators
(20:45) The Role of RevOps in Business Success
(21:29) Are you a better operator as a result of being in RevOps?
(23:15) Jon says Emotion Plays a Big Role as a Founder, you need a Third-Party
(24:21) Final Thoughts and Wrap-Up
(25:45) Billboard Question
Want to know more about our guests? Reach out to them and tell them Brian Montoya sent you!
🍾 Our JEROBOAM-LEVEL sponsor for this episode -- https://www.salesbricks.com/
↗️ Build a world-class GTM Stack and RevOps: https://leanscale.team/
Thanks for watching/listening!