Dr. Greg Ator, discusses his journey and role in the Health IT industry. He shares his personal experience with the need for technology in healthcare and his transition from being a physician to a chief medical information officer (CMIO). Dr. Ator discusses the evolving role of sales professionals in the health IT space. He also highlights the opportunities and challenges of working with startups in the industry. The conversation provides not-to-miss insights for Health IT sales professionals and sales leaders looking to refine their expertise and up their game.