As a J-School grad, I'm always excited to speak with a TV reporter gone higher-ed marketer. 

During the latest Education Marketing Leader podcast episode, I spoke with Siobhan Lopez, the Assistant Director of Media Relations at Southern New Hampshire University. 

Siobhan's journey is a narrative that's as compelling as it is instructive.

Here's the scoop:

Siobhan's decade-long stint in broadcast journalism was more than a career—it was a masterclass in storytelling. 

Transitioning to higher ed marketing, she's now turning the spotlight on SNHU, proving that every great institution has a story to tell. 

Journalist's Instinct: 

Imagine leveraging a reporter's eye in your marketing strategy. 

That's Siobhan for you!

Her advice? 

Hire those who know a reporter's beat, likes, and dislikes. 

Their storytelling is as effective as it is transformative. 

Pitch Perfect: 

These days, it's no longer just about pumping out press releases. 

It's about sending the right ones to the right outlets.

Siobhan's mantra is clear – understand your audience, tailor your pitch, and watch your story get picked up.

Real Relationships: 

Forget mass emails. 

Siobhan's success with media placements is all about those personal connections, knowing what journalists want, and delivering stories that resonate. 

It's networking gold. 🤝

Authenticity is Key

In a world buzzing with content, authenticity wins. 

Siobhan's work exemplifies this: turning SNHU's narratives into compelling, sought-after media stories that inspire and engage. 🌟🗣

Siobhan's Takeaway: 

Transform your approach, think like a journalist, and tell stories that matter. 

Siobhan's background is impressive, and her episode is a blueprint for education marketers aiming to make a real impact.

Eager to amplify your university's stories with the same finesse? 

Connect, share, and engage with this episode's golden insights. 🎓

P.S. A special thank you to Kirk Hazlett, a former Education Marketing Leader podcast guest, and mutual connection, for introducing me to Siobhan.

#EducationMarketing #HigherEdInnovation #MediaRelations #Storytelling #MarketingStrategy