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Mastering ICP and PLG: Strategic Moves for B2B Startup Pipeline Growth
Natalie Taylor, Head of Marketing at Capsule, shares her journey with defining a clear ICP and sales process. By focusing on pain points and creating highly personalized demos, Natalie and her team saw a significant increase in conversion rates. Additionally, Capsule is shifting towards a product-led growth strategy, supported by organic content to attract and engage users.
- About the Pioneer > 00:37
- Biggest Challenge > 02:53
- Looking Forward > 06:04
- 100 Pennies > 09:57
- Final Thoughts > 18:44
View the 100 Pennies Game: Click Here!
Follow Natalie Taylor on LinkedIn
Follow Manoj Ramnani on LinkedIn
View all episodes
By SalesIntelNatalie Taylor, Head of Marketing at Capsule, shares her journey with defining a clear ICP and sales process. By focusing on pain points and creating highly personalized demos, Natalie and her team saw a significant increase in conversion rates. Additionally, Capsule is shifting towards a product-led growth strategy, supported by organic content to attract and engage users.
- About the Pioneer > 00:37
- Biggest Challenge > 02:53
- Looking Forward > 06:04
- 100 Pennies > 09:57
- Final Thoughts > 18:44
View the 100 Pennies Game: Click Here!
Follow Natalie Taylor on LinkedIn
Follow Manoj Ramnani on LinkedIn