In this episode of Real Estate Unscripted, Marjorie Adam, owner of Marjorie Adam Team and guest Michelle Berman-Mikel, the CEO of Berman Media PD, will be discussing strategies for realtors and loan officers to help grow their business through social media, especially Instagram. Michelle shares her journey from quitting a traditional PR job to creating a successful media company that teaches how to leverage data for community building and conversion on social platforms. The conversation delves into the importance of personal connection, active prospecting, and engagement on Instagram, emphasizing the value of building relationships over seeking new followers. Michelle introduces her program, 'Beyond the Method,' a comprehensive course offering tactics and coaching for effective social media marketing, alongside a VIP program for more direct, customized coaching. The episode underscores the power of networking, storytelling, and genuine engagement in creating a vibrant, conversion-oriented online community.