One reason lead generation strategies appear to be down across the board in our industry is because the market is becoming saturated with the same messages. Learn how to break through the clutter of the crowded advisory space and stand out with part 2 of this marketing series. Join host Matt Seitz, Chief Marketing Officer at C2P, as he continues the discussion on lead generation strategies for financial advisors with Cary Chaitoff, Vice President of Marketing and head of the marketing agency at C2P. Together they discuss the current challenges of lead generation, emphasizing the importance of defining success, targeting niches, and creating unique messaging to stand out in a crowded market. Cary and Matt also explore how to effectively nurture leads across different engagement levels, leveraging digital tools like Facebook Instant Forms and the power of podcasts for ongoing client interaction. Tune in for actionable insights on how to adapt your marketing strategies to maintain momentum and grow your client base in a competitive market.

Resources:

•  Mastering Lead Generation and Conversion In An Evolving Landscape Part 1
• The Bucket Plan; How to Grow And Protect Your Assets For A Worry-Free Retirement
• How to Generate Leads and Boost Credibility With a Podcast