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Ever wondered how you can master lead generation and turn it into a profitable business? This episode of Side Hustle City is your go-to guide. We’re sitting down with Phil F. Smith, an entrepreneur who pivoted from a traditional 9-to-5 to becoming a lead generation dynamo. Phil’s journey is nothing short of inspiring, from starting a web hosting company back in 1998 to selling businesses and venturing into lead generation in 2014. Learn from Phil as he shares strategies he used to overcome challenges like rising lead costs and the importance of evolving your tactics to stay ahead.

Ready to unlock the secrets of lead generation specifically for the lending industry? Phil reveals an innovative funnel strategy using Facebook ads to generate and categorize leads based on factors like incorporation status and credit score. Discover how offering free automated marketing software with AI can reduce lead costs and expand your reach. Phil also talks about the value of integrating AI to manage a high volume of leads, maximizing data, and doubling revenue. With added insights from industry experts like Kevin Harrington, this episode is packed with actionable advice that can transform your approach to lead generation.

Digital advertising is more than just running ads; it’s about understanding customer needs and adjusting your strategies accordingly. Phil dives into the complexities of advertising across different platforms, from Facebook to YouTube to Google, and the importance of pricing your services based on fluctuating lead costs. Additionally, we discuss the benefits of using WordPress for course management and the evolution of CRM and automation software. Phil’s extensive knowledge and tips on leveraging media exposure for brand building are the icing on the cake. Tune in, join our Side Hustle City community on Facebook, and take the first step towards turning your side hustle into a thriving main hustle.

As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality.  With a team of experienced marketing professionals and a track record of helping clients achieve their dreams, we are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com.

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