In this episode of Founders, Future, host Elliott Boll sits down with Barbara Jenks, CEO and founder of Bright Fulcrum, to discuss her entrepreneurial journey and the impact of neuro-linguistic programming (NLP) on leadership development. Barbara shares how her transition from a corporate HR executive to a business owner was driven by a desire to help managers communicate more effectively with their teams.

She delves into the challenges of pivoting her business focus, from operations to personal development coaching, before ultimately honing in on leadership and communication training for businesses. Barbara highlights a recent success story in which NLP techniques helped a leader gain clarity on a difficult personnel decision.

The conversation also covers Barbara’s strategic priorities for growth, including refining her target market, expanding her work in healthcare, and training additional coaches to scale her impact. She emphasizes the power of face-to-face networking in client acquisition and discusses how AI tools are shaping the future of leadership development while reinforcing the need for human touchpoints in coaching.

Tune in to hear Barbara’s insights on effective communication, business growth strategies, and the evolving role of AI in leadership training.