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Mastering Link Building for 2020 with Brian Dean
Hello marketers! Thanks for checking out the 15th episode of The Marketing Microscope podcast!
Briand DeanWe’ve got a killer installment for you today! We’ve got Brian Dean on the line to talk about link building, SEO, and content.
As you probably know, Brian Dean is the founder of Backlinko, one of the most popular blogs in our industry! I’ve got Taral and Manish joining me again to talk shop with Brian and get into the nitty-gritty details of link building.
We start the show by getting Brian’s take on the toughest aspects of link building these days, some of the best tactics for conducting outreach, and the most ideal times to send your inquiries. Spoiler: it’s generally a smart move to send B2B link building emails after lunchtime.
We get Brian’s take on Google’s new approach to no-follow links, the role of domain authority in link building, and how to build high quality links at scale. As always when we interview SEO experts, we ask Brian’s opinion on the mysterious concept of E-A-T and the most important things that funnel into it.
We discuss how people can get the biggest bang out of their backlinks – it’s all about context, choosing the right anchor text, and placement within the content.
As the first segment comes to a close, we get some amazing insight on how to build links as an e-commerce company – a task that is getting harder by the day.
Intermission
After the intermission, we get right back into it by discussing the importance of links in author bios compared to within the actual content. Taral asks Brian for his take on nooperener and noreferrer links – then we shift gears back to e-commerce. Brian gives us a few good strategies for internal linking and how to make an online store more navigable.
We get a super interesting answer about linking out to high authority sites and how it impacts rankings. Brian sites a study that all but confirms it does indeed help with SEO – this is in contrast to John Mueller’s comments on the topic.
As we wrap up our link building questions, Brian gives us some techniques that many people might be overlooking – this includes reaching for the stars with PR to target SUPER high authority sites.
Now, to switch to the content side of things, I ask Brian about the biggest SEO + content takeaways from the 2010s, and how exactly he defines “great content”. I also ask how marketers can find a healthy balance between creativity and SEO in content creation.
We get some good insight on evergreen content versus timely – and what exactly this means for the content creation efforts of marketing agencies. Brian and I debunk some general statistics about the most ideal content length, voice search, and how ‘questions’ are influencing keyword research.
As the show winds down, I ask Brian about some of the big content formats for 2020 and beyond – as well as his favorite link building tools. To close out the show, we ask Brian to provide some words of wisdom to new link builders – “start experimenting!”
This was one of the most interesting episodes of The Marketing Microscope yet! If you want to learn more about link building and how to refine your SEO strategies in the next decade, definitely check this one out!
Want more episodes of The Marketing Microscope? Check out our website - https://www.e2msolutions.com/podcast or find us on iTunes - https://podcasts.apple.com/in/podcast/the-marketing-microscope/id1446251517 and Stitcher - https://www.stitcher.com/s?fid=210559.
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By Podcast Audio – E2M SolutionsHello marketers! Thanks for checking out the 15th episode of The Marketing Microscope podcast!
Briand DeanWe’ve got a killer installment for you today! We’ve got Brian Dean on the line to talk about link building, SEO, and content.
As you probably know, Brian Dean is the founder of Backlinko, one of the most popular blogs in our industry! I’ve got Taral and Manish joining me again to talk shop with Brian and get into the nitty-gritty details of link building.
We start the show by getting Brian’s take on the toughest aspects of link building these days, some of the best tactics for conducting outreach, and the most ideal times to send your inquiries. Spoiler: it’s generally a smart move to send B2B link building emails after lunchtime.
We get Brian’s take on Google’s new approach to no-follow links, the role of domain authority in link building, and how to build high quality links at scale. As always when we interview SEO experts, we ask Brian’s opinion on the mysterious concept of E-A-T and the most important things that funnel into it.
We discuss how people can get the biggest bang out of their backlinks – it’s all about context, choosing the right anchor text, and placement within the content.
As the first segment comes to a close, we get some amazing insight on how to build links as an e-commerce company – a task that is getting harder by the day.
Intermission
After the intermission, we get right back into it by discussing the importance of links in author bios compared to within the actual content. Taral asks Brian for his take on nooperener and noreferrer links – then we shift gears back to e-commerce. Brian gives us a few good strategies for internal linking and how to make an online store more navigable.
We get a super interesting answer about linking out to high authority sites and how it impacts rankings. Brian sites a study that all but confirms it does indeed help with SEO – this is in contrast to John Mueller’s comments on the topic.
As we wrap up our link building questions, Brian gives us some techniques that many people might be overlooking – this includes reaching for the stars with PR to target SUPER high authority sites.
Now, to switch to the content side of things, I ask Brian about the biggest SEO + content takeaways from the 2010s, and how exactly he defines “great content”. I also ask how marketers can find a healthy balance between creativity and SEO in content creation.
We get some good insight on evergreen content versus timely – and what exactly this means for the content creation efforts of marketing agencies. Brian and I debunk some general statistics about the most ideal content length, voice search, and how ‘questions’ are influencing keyword research.
As the show winds down, I ask Brian about some of the big content formats for 2020 and beyond – as well as his favorite link building tools. To close out the show, we ask Brian to provide some words of wisdom to new link builders – “start experimenting!”
This was one of the most interesting episodes of The Marketing Microscope yet! If you want to learn more about link building and how to refine your SEO strategies in the next decade, definitely check this one out!
Want more episodes of The Marketing Microscope? Check out our website - https://www.e2msolutions.com/podcast or find us on iTunes - https://podcasts.apple.com/in/podcast/the-marketing-microscope/id1446251517 and Stitcher - https://www.stitcher.com/s?fid=210559.