Unlock the secrets to becoming a micro-influencer and enhancing your LinkedIn presence in this week’s episode of Digital Coffee Marketing Brew. Brett Deister sits down with marketing expert Ann Carden, who shares invaluable insights on leveraging AI to elevate your marketing strategy while maintaining that essential human touch. Discover how strategic content creation can pre-sell your services and position you as a trusted authority in your field. Ann emphasizes the importance of building strong brand positioning and utilizing high-impact marketing strategies to gain credibility and trust. Join us as we explore actionable steps to raise your marketing game and stand out in a crowded marketplace.

Takeaways:

• Building a powerful brand requires strong positioning in the market to attract clients.
• Micro-influencers can effectively establish authority and credibility within their niche.
• Creating valuable content is essential for pre-selling services and building trust with potential clients.
• Utilizing LinkedIn strategically can serve as a robust platform for professional branding.
• AI serves as a valuable tool in marketing but cannot replace the human element.
• Engaging with your audience through live events and personalized messages enhances connection and reach.

Links referenced in this episode:

• annelcarden.com

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