In episode 58 of the Page 2 Podcast, we chat with Claire Carlile, founder of Claire Carlile Marketing, about her inspiring journey from teacher to agency owner. Claire opens up about her path to becoming a local SEO expert, tackling imposter syndrome, speaking at major conferences, and navigating the ups and downs of running a small boutique agency. 

From practical SEO tips for small businesses to insights on balancing work-life during challenging times, Claire provides a refreshingly honest perspective on what it truly means to succeed in the digital marketing world.

🌊 In this episode:
• Claire’s transition from teaching to digital marketing
• Valuable strategies for small business local SEO
• How Claire overcame imposter syndrome through public speaking
• Tips for getting started with conference speaking in SEO
• Lessons learned from running a boutique SEO agency for over 10 years
• Practical advice for handling client relationships and choosing ideal clients
• Navigating challenges like COVID-19’s impact on small businesses
• Why building community support is essential in the SEO industry
• Claire’s insights into effective professional development practices
• Personal anecdotes about cold-water swimming and maintaining mental health

Claire’s journey highlights the importance of passion, resilience, and community support in building a thriving SEO career.

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