Have you ever wondered how Sony's Vaio became the fashion-forward tech icon in China's vibrant laptop market?

This episode provides a look into how Sony's strategic finesse and sharp market adaptation turned Vaio into a symbol of personal identity and style among Chinese consumers. I'm not just talking about tech -I'm talking about a cultural phenomenon and how targeting the ideal market segment often trumps appealing to the masses.

Strap in for a masterclass in niche marketing as we explore the allure of differentiation and the power of brand positioning through Sony's lens.