Most marketers have access to more data than ever, yet still struggle to make sense of it.

From social metrics to Google Analytics to on-site behavior, the challenge isn’t getting the numbers. It’s knowing what to do with them.

On this episode of Deconstructing Data, we’re joined by Cynthia (Clements) Krantz, MAJ, Founder and President of Mezzo Creative LLC, to explore how brands can connect data across platforms, create meaningful insights, and build smarter campaigns.

We’ll also break down how to align your tech stack to support a streamlined analytics strategy, without overcomplicating your process.

Topics include:

1. Social Analytics

2. Google Analytics

3. Website Data

4. Tech Stack

This conversation is for anyone ready to stop chasing vanity metrics and start building clarity into their marketing decisions.