In this episode, Melinda Emerson chats with entrepreneur Darren Moffatt. They delve into Moffatt's entrepreneurial journey, the importance of sales and marketing in small businesses, and his top internet marketing books. The discussion also covers the role of human connection in business, lead generation tips, and best practices for tracking marketing activity. The episode concludes with Moffatt's best business advice and Emerson's insights on the 'win or learn' perspective in business.

(0:00) Introduction to the Small BizChat podcast and guest Darren Moffatt

(3:07) Darren Moffatt's journey to entrepreneurship and his first startup

(6:12) Essential focus areas for small businesses in sales and marketing

(10:04) Darren Moffatt's top three internet marketing books and key sales funnel steps

(14:10) The role of human connection and podcasts in the business engagement process

(16:14) Top 3 things small business owners should know about lead generation

(19:50) Aligning content with sales funnel stages and the value of multiple lead generation activities

(22:09) B2C Vs. B2B lead generation and the effectiveness of retargeting in marketing

(24:01) Best practices for tracking marketing activity and understanding user behavior on your website

(28:01) Darren Moffatt's best business advice and entrepreneurial journey

(29:49) Melinda Emerson's closing thoughts: The win or learn perspective in business

(30:00) Outro: Thanks for listening to the Small BizChat podcast with Melinda Emerson