In this episode of The Business Blueprint, Charles Hatley, Rebecca Melone, and Dan Cuneo explore the art and strategy of marketing for service-based businesses. They unpack the essential steps to define your ideal client avatar, streamline your client intake process, and optimize marketing strategies to boost client acquisition and ensure a strong return on investment (ROI).

The conversation highlights common marketing pitfalls and how to avoid them, from the importance of niche marketing to the power of data-driven decision-making.

Discover why not every client is the right fit for your business, how to filter out ineffective marketing tactics, and the value of simplifying your intake process to create a seamless client experience.