In this episode of Printing’s Alive, Warren Werbitt—The Print Whisperer—is joined by marketing expert Amanda Bronowski to dive deep into marketing strategies tailored for the print industry. Discover Amanda’s journey, the most common marketing mistakes printers make, and why having a marketing playbook is essential for growth. Learn from a real-world case study on how an envelope manufacturer’s missteps in personalization and brand consistency cost them big. The conversation covers actionable, low-cost marketing tactics like targeted direct mail, pro bono community work, and engaging customer demos. They also share insights on leveraging social media, hosting events, and building stronger customer relationships. Packed with practical tips and real success stories, this episode is a must-watch for printers looking to elevate their marketing game. Stay tuned for upcoming segments that dive even deeper into print industry success.

(0:00) Introduction of Amanda Brnofsky and her print industry background

(1:17) Printers' approach to marketing and common industry pitfalls

(4:22) The critical role of marketing playbooks and the cost of neglect

(7:23) The necessity of print in marketing and business operations

(13:13) Effectiveness of direct mail and building a marketing campaign

(17:35) Personalization and consistency in marketing strategies

(19:48) Case study: Envelope manufacturer's marketing failure

(21:33) Identifying and overcoming marketing roadblocks

(24:03) Leveraging direct mail and pro bono work for brand growth

(27:57) Proactive customer engagement and low-cost marketing tactics

(30:25) The impact of business cards and differentiating sales from marketing

(32:17) Social media strategies and customer engagement through demos

(37:19) Comprehensive marketing strategies for print companies

(41:33) Hosting events to enhance company visibility

(43:02) Future segment teasers and listener engagement

(45:16) Final thoughts and call to action