In this episode of Cyber Mindful, we welcome Amy Matthews, a seasoned marketing strategist with over three decades of experience. Amy shares her inspiring journey from aspiring corporate lawyer to a marketing powerhouse, emphasizing the importance of a customer-centric approach.

She discusses the evolution of marketing tools, the significance of resilience in the face of social media fraud, and practical tips for entrepreneurs. Amy also reveals her favorite technologies that streamline her business and personal life. 

Tune in for valuable insights on navigating digital adversity and mastering marketing with a focus on customer success. Don't miss this informative and inspiring conversation! 

Sandra Estok is the founder of Way2Protect™, author of the international bestselling and award-winning Happily Ever Cyber!™ book, and the Cyber Literacy series for children. She is a Keynote Speaker and Corporate Trainer with over 25 years of experience in Cybersecurity, IT and Data Privacy. Her mission is to empower women to take charge of their cyber safety and have Peace of Mind Online.

Website link: Sandra Estok

Social media handle: @Way2Protect

To watch Sandra Estok’s TEDx talk “What an identity theft victim can teach about cybercrime” click here. Or copy this link directly into your browser: https://www.ted.com/talks/sandra_estok_what_an_identity_theft_victim_can_teach_us_about_cybercrime