Becca McIntyre of Craveworthy Brands joins FSR editors Callie Evergreen and Sam Danley to dish on culinary innovation at the fast-growing restaurant group. She dives into the intricacies of spearheading menu development for an expanding array of concepts and shares strategies for optimizing offerings across channels, staying ahead of evolving consumer preferences, and balancing the need for quality ingredients with cost-effectiveness in the supply chain.