In Your Element

Mastering Metaphor


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At the heart of TetraMap and its success is the use of nature as a metaphor. Aristotle said to master and use metaphor was a sign of genius.
Metaphor is compelling and engaging to people of all types of intelligences, or as we start to define in a TetraMap way, people with preferences relating to different elements; earth, air, water and fire.
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In Your ElementBy Louise Duncan