Welcome back to GovCon Unscripted! I’m your host, Chelsea Meggitt, and in this episode, I sit down for another episode with Judy Bradt, CEO of Summit Insight, to dive into her groundbreaking Micro Engagement Magic approach for federal contracting.

We explore:

• How micro engagements act as “dopamine” for relationship-building in GovCon.
• The five love languages adapted for government contracting: Touch, Time, Tasks, Thanks, and Talk.
• How the ‘Double Tap Technique’ and consistent follow-ups can help win contracts.

If you’re looking to turn connections into contracts with proven relationship-building strategies, this episode is packed with actionable takeaways to help you succeed in GovCon!

In This Episode:

[00:00] - Chelsea introduces Judy Bradt and the Micro Engagement Magic concept.

[03:30] - The power of small engagements in relationship-building for GovCon success.

[07:45] - Adapting Dr. Gary Chapman's love languages to federal contracting.

[12:15] - How trust is built through consistent micro engagements.

[18:30] - The ‘Double Tap Technique’ for effective follow-ups.

[23:00] - Why 15-32 touches may be necessary to win federal contracts.

[28:00] - Leveraging the GovCon Personas Guide to plan micro engagements.

Links and Resources:

• Chelsea’s LinkedIn Profile
• Judy Bradt’s LinkedIn Profile
• Summit Insight Website
• Players & Layers™ Methodology Guide
• GovCon Personas Guide
• Micro-Engagement Principle Blog